Most designers are taught to design for the average user and as a society, we hold many assumptions about the characteristics of those users. However, products are used in unexpected ways and by unexpected audiences.

Challenging your assumptions and designing for non-average users can result in innovative products that can lead to a more inclusive, just society. And eventually, world peace.

About Wendy Chisholm

Wendy has focused on inclusive design since 1995 and co-wrote the book, “Universal Design for Web Applications” with Matt May in 2008.

You can find Wendy on her blog and on Twitter, @wendyabc. You can also find her dressed as Wonder Woman in a web comic with the other HTML5 Super Friends.

Full transcript after the jump. Thanks, Wendy!
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