Sponsor: Thanks Axios Law (Again!)

Thanks to Axios Law for sponsoring Ignite again last night!

AXIOS Law Group is an intellectual property, technology, entertainment and litigation law firm formed in 2006 by a joining of law firms that date back to 2000. Located in Seattle, Washington, our lawyers represent individuals, start-ups, small and medium-sized businesses and large multinational corporations throughout Washington and beyond. While many of our clients hail from the Puget Sound region, we handle the legal needs of clients located throughout the country and internationally, including Las Vegas, Portland, Los Angeles, San Francisco, San Diego, New York City and Vancouver, as well as Latin America, Asia and Europe.

We are focused on helping our clients achieve their business goals by minimizing litigation risk and maximizing business opportunity. From formation to dissolution, and everything in between, our lawyers represent clients in the areas of: Patent Law, Trademark Law, Copyright Law, Business Planning & Risk Management, Business Structure & Organization, Trade Secret Law, Entertainment Law, Intellectual Property Transactions, Intellectual Property Litigation, Technology Transactions & Contracts, Technology & Business Litigation, and Unfair Competition Law.

Sponsor: Thank-You Lockergnome (again x 2)!


Lockergnome sponsored Ignite again last night! And Chris came for the first time; I hope next time we can get him on stage. Thanks Chris and Ponzi!

To inform, empower, and entertain – Lockergnome is here as a resource for people who are curious about the world of technology around them. Novices and experts are welcome to explore our ever-growing list of resources. Our contributors are full of passion. We will do our best to keep you informed on a daily basis. We will share your feedback, suggestions, and stories with the rest of our community whenever and wherever possible. If you seek knowledge, if you seek professional growth, if you seek information that’s presented in a personal voice… you’re home with Lockergnome.

Ignite 3: The Details

Ignite 3 happens tonight. Here are the details:

Where: CHAC Upstairs – 1621 12th Ave, Seattle, WA 98122 (don’t worry we’ll have more space this time)

  • 6:00 – Doors Open
  • 6:30 – Paper Airplane Challenge Begins
  • 8:00 – Break
  • 8:30 – Ask Later Talks: Round 1 begins (full schedule)
  • 9:15 – Break
  • 9:45 – Ask Later Talks: Round 2 begins
  • 10:30 – End of Ignite

Why: Because it’s fun!


Cruel 2 B Kind in Cal Anderson Park on 4/21


Come to Cal Anderson Park on April 21st to play a game with 100s people. The game is Cruel 2 B Kind.The goal is to make the other players surrender to you. Your weapons are acts of kindness such as compliments. Your team grows with each surrender until there are mobs of people walking around complimenting each other. It’s a delightful game invented by Jane McGonigal and Ian Bogost. We are going to be the first to play it in Seattle.

You can sign up for Cruel 2 B Kind on the Cruel Game website. You can sign up in a team or by yourself. You should read the rules. In the days before the game the “weapons” will be announced via email and SMS. We will be playing the Booty Variant — everyone brings a piece of Booty and surrenders it when they succumb to another player. Rules will be posted around the park so that people can play even thought they didn’t formally sign-up.
The Seattle Cruel 2 B Kind sign-in will begin at 1:30PM on 4/21, the game will begin at 2PM and the game will end around 3PM. We’ll find a bar to go to or just plop down for a picnic. The playing field will have the following boundaries:

North – Denny
South – Pike
East – 12th
West – Broadway

Here’s how the inventors describe it:

At the beginning of the game, you and a partner-in-crime are assigned a secret weapon. To onlookers, it will seem like a random act of kindness. But to a select group of other players, the seemingly benevolent gesture is a deadly maneuver that will bring them to their knees.

Some players will be slain by a serenade. Others will be killed by a compliment. You and your partner might be taken down by an innocent group cheer.

You will be given no information about your targets. No name, no photo, nothing but the guarantee that they will remain within the outdoor game boundaries during the designated playing time. Anyone you encounter could be your target. The only way to find out is to attack them with your secret weapon.

Watch out: The hunter is also the hunted. At the beginning of the game, you and your partner will also be assigned your own secret weakness. Other pairs of players have been given your secret weakness as their secret weapon, and they’re coming to get you. Anything out of the ordinary you do to assassinate YOUR targets may reveal your own secret identity to the other players who want you dead.

As targets are successfully assassinated, the dead players join forces with their killers to continue stalking the surviving players. The teams grow bigger and bigger until two final mobs of benevolent assassins descend upon each other for a spectacular, climactic kill.

Will innocents be caught in the cross-fire? Oh, yes. But when your secret weapon is a random act of kindness, it’s only cruel to be kind to other players…

I hope that you decide to come out to play. BTW, the game is being organized by Brady Forrest and Serena Batten, but as you can tell from the description the game doesn’t really need any organization. See you at Cal Anderson

Ignite 3: Ask Later Schedule

Here is the schedule for the Ask Later talks. The First Round begins at 8:30; the second one begins at 9:45. We’ll be at the CHAC.
First Round

  1. Bruce Leban (Google, National Puzzlers’ League) – What I Learned in Prison
  2. Yes, I spent time in not one but two Massachusetts prisons and it was an educational experience in many ways. Find out why I went to prison and if I would do it again. Learn about the differences between “minimum” and “medium” security and how this applies to computer security. Learn what “good time,” “man trap” and “code 100” mean, why khaki pants were the required dress code, and other equally practical information. Don’t ask about the dogs.

  3. Alex Hopmann (Launch21 LLC, FastCarrot LLC) – Maximizing performance in aircraft engines
  4. Aircraft engines are basically the same as they were 60 years ago but pilots have recently rediscovered how to squeeze extra performance with advanced engine monitors and adjusting air/oxygen mixture. A five-minute talk on how engines actually work, how they compare to car engines and how knowing what’s actually happening can squeeze extra efficiency out of this system, with a bias towards non-pilots who care about knowing the details of how everything in the world works.

  5. Jordan Schwartz (Hive-Mind Backyard Beekeeping) – Beekeeping and the Hive Mind
  6. Beekeeping can be a simple, sweet and rewarding hobby. Learn how to set up a hive in your backyard, free yourself from the iron grip of International Honey Cartel and get a glimpse into the amazing social structure of these clever insects. Bonus: Hear early reports on Colony Collapse Disorder and impending demise of civilization as we know it!

  7. Karen Anderson (Writer Way, Biznik) – Workplace Survival Tips
  8. I’m a graying geek with many years of tech workplace experience, most recently six years at Apple’s .Mac Internet Services and the iTunes Music Store. Workplace Survival Tips is quirky look at what’s over-rated, what’s under-rated and what’s absolutely essential in the workplace environment. Slides will cover the topics listed below. My presentation experience includes commentary for KUOW-FM. For a sense of my communication style, take a look at my blog, Writer Way. Teamwork Money Apologies Office Friendships Office Romances The “In” Crowd Indignation Martinis, Mojitos and Single Malts Making the Rounds Training Evil People Phone, SMS and Email Skills Humor Sweat Management Books The Impact of Visuals “Being Yourself”

  9. Brian McConnell (Worldwide Lexicon, Radio Handi) – Worldwide Lexicon – Participatory Translation For The Web
  10. The Worldwide Lexicon enables website and blog authors to translate their sites through a combination of automated and human translation. The service, which is in internal testing, and will go to public beta shortly, works as follows: It monitors a site’s RSS feed for new works If possible, it obtains a rough machine translation to several target languages It creates a wiki page for each translation in progress The publisher directs readers to the wikis to participate in refining translations or starting translations to additional languages.

  11. Candace McNaughton, ND (Crescent Natural Health, ) – Health Hacks
  12. Natural medicine quick fixes. Eight simple solves for common issues. Candace McNaughton is a naturopath who specializes in diabetes and practices in Capitol Hill.

  13. Carl Coryell-Martin(Cassettes2Cds) – Tamasheq Technology: Living La Vie Nomad
  14. What kinds of technology do you find 4 days of driving from the nearest paved road? In the winter of 2005, I spent a month living and traveling with members of an extended Tamasheq family in the deserts of central Mali, West Africa. This will be a quick tour of the tools and systems from sat phones to forges to food preservation practiced by one tribe of modern African nomads. 

  15. Scott BerkunAttention and Sex
  16. What things in your life demand undivided attention? Whatever they are, I claim they define your life more than anything else you do. Your obituary will not list the hours you fought off boring meetings or ignored your friends by reading forgettable blurbs about forgettable things on your cell phone. This talk explores how the wise and happy throughout history have avoided situations that divided their attention.

Second Round

  1. Keith Schorsch (PeerWisdom, ex-Amazon) – Making Sweet Lemonade
  2. How do find the idea that you are passionate about? How do you integrate your life and work experiences, both good and bad? I’ll share how my experiences at Amazon, McCaw, and with some personal health issues inspired the idea for our new venture, PeerWisdom, a social network for health.

  3. Shelly Farnham (Waggle Labs, ) – Why Social Tagging Really Matters (to me): Semantic Overlays on Social Networks
  4. Social tagging has revolutioned how we organize and retrieve online resources in systems such as Delicio.us, Flickr, and BlueDot. Yet, they have been incorporated into social networking systems in only rudimentary forms. I will talk about the potential for social tags to provide a semantic overlay to social networks, and illustrate how we used them to develop a social map of Seattle Mind Camp, and are incorporating them into our Pathable project.

  5. Christopher Johnson (Phrasetrain, The Name Inspector) – The Science (and Art) of Naming
  6. Many of you have faced, or will face, the challenge of naming a company, a blog, a product, or a service. In this talk The Name Inspector will give uncensored voice to his inner geek and present a lightning intro to the science (and art) of names, drawing heavily on linguistics, cognitive science, and his own experience as a namer and name analyst. He’ll talk about the mechanics of speech sound production, the symbolic properties of sounds, the structure of syllables, the poetics of names, the morphological types of names, the way words and their meanings are stored and accessed in memory, the conceptual principles of metaphor and metonymy at the root of word associations, and–using some prominent examples–not only what but HOW names mean.

  7. Coe Roberts (Real Networks, ) – No-Frills Getting Things Done
  8. Getting Things Done is a powerful system that you can use to run your whole life. But what if you don’t want to run your whole life? What if you just want to make sure some things don’t fall through the cracks? Here’s an easy-to-implement, low-overhead suggestion.

  9. Thomas Schmitz (SEOcritique.com, ) – Become a Marketing Piranha
  10. Think about the piranha. You know, that monstrous tiny little fish. By itself its just small and ugly. It might nip at you, but you can easily get away. As a school, piranhas are fierce and can take down large prey. You wouldn’t want to be a caribou in a pack of hungry piranhas. If you set aside the horror movie connotation there is a lesson here. By working together the piranhas get the caribou and there is enough food for each fish. The piranhas are the sellers in your market or the members of your network. The caribou is the market, the buyers and the prospects. It’s a big Amazon river out there, but by working together it’s your school of fish that is enjoying the meal. I especially like this analogy because when you look at a school of feeding piranhas you will see that there is also competition within the pack. It’s not uncommon for individual fish to get pecked and cut-up a little. Still, there is enough caribou or market share for every fish to get a meal. Also related with concepts to be included, What Dr. Doolittle Can Teach About Marketing and Networking.  

  11. Chris Heuer (Social Media Club) – Different Strokes for Different Folks – It’s a multi-channel world out there and everyone chooses for themselves, despite how much you prefer being digital. Of all the channels for communication, the most important is interpersonal and face to face. When we can meet each other with civility, as humans, it is harder to hate and easier to collaborate.
  12. Mark Novak (Microsoft, University of Washington) – Security Guarantees
  13. The topic is “security guarantees” – a way for the uninitiated to dissect security of systems (including software systems) and demand more secure solutions. I will use my 5 minutes to illustrate the concept by breaking security of OpenID – twice! – using nothing but common sense and a little bit of common knowledge.

  14. Eric NevalaIT at Marine Headquarters, Al Anbar Province, Iraq
  15. * As a local US Marine Reservist who recently completed a second tour of duty in Iraq, I maintained servers, software systems, databases, built web applications, and tested cutting edge technology in an unstable environment. * In my presentation are a series of photographs and antecdotes about some of the cool stuff that I worked on * The future of IT in the Marine Corps and the practical concept of mobile, virtualized server rooms with no downtime (And if I have time, some info about the centralized reconstruction management website application I developed for western Iraq)