King of Geeky Pillows – Roberto Hoyos

Once upon a time, Roberto Hoyos was selling products for Apple. Today, he’s selling his own product and his own ideas. Here’s how he did it (in 5 minutes).

About Roberto Hoyos

Roberto Hoyos - Ignite Seattle 11In 2006, while working at the Apple store, Roberto Hoyos stumbled into his passion — viral marketer/entrepreneur. His business idea started out as a simple web post with pictures of his latest geeky creation — handmade fleece pillows resembling the Mac OS X icons. The post soon went viral and crashed his website in a matter of hours. Roberto spent a year perfecting the product and eventually, after some social media elbow grease, morphed this arts and crafts project into the worldwide brand now known as Throwboy.

Today Roberto, 28, runs Throwboy out of his Seattle apartment with help from a small staff of family and close friends. You can find Roberto on Twitter @robertohoyos, @throwboy and on the Throwboy blog.

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