What Does Your Amazon Clickstream Say About You? – Norman Guadagno

Norman’s Pitch

Every time we buy from Amazon we give their algorithms a little more information about ourselves (or at least the things we buy). But, do we have our own algorithms to help us make sense of purchase after purchase across time? What can we learn about ourselves through the things we buy?

Over the past 13 years, I have made far more purchases from Amazon than I care to count (actually, I have counted and will share). Why did I buy lots of batteries and have them shipped to my mother? Why did I buy an “Interactive Yoda with Lightsaber” and where is it now? Do web design books from 1999 still have relevance today?

Join me on a whirlwind tour of my 1-Click® habit and the things some of these books should have taught me.

About Norman Guadagno

Norman Guadango - Ignite Seattle 8Norman is a Principal/Interactive Practice Lead at Methodologie. You can find him on his blog, on Twitter at @thinktone and perhaps most importantly, his profile on Amazon.

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